Right Off The Bat
LIMITED EDITION BOOK
An intimate and humorous look into the world of sporting goods marketing, Right off The Bat focuses on the side of marketing that is not normally seen by sports fans. Darby tells the story of how both Easton and Mizuno became household names across America and how Easton became the leading aluminum bat manufacturer. This book is a must read for serious fans and anyone interested in sports marketing. All proceeds from the sale of this book, less publishing costs, will be donated to Wrigley Little League of South Central LA, through Little League’s Los Angeles-based Urban Initiative Program.