EASTON DIAMOND SPORTS, LLC. PARTNERS WITH JEN SCHROEDER TO CREATE GAME-CHANGING CATCHER’S GEAR SPECIFICALLY DESIGNED FOR FEMALE ATHLETES UCLA Baseball Renews Sponsorship Deal with Easton INAUGURAL BAT DIGEST AWARDS CROWN EASTON’S 2020 BAT LINEUP WITH MORE AWARDS THAN ANY OTHER BASEBALL AND SOFTBALL EQUIPMENT BRAND NEW “EASTON COLAB SERIES” KICKS OFF WITH ORIGINAL MUSIC FROM FORMER MLB PLAYER AND DYNAMIC ARTIST CJ BEATTY EASTON CALLS UPON LOCAL HIGH SCHOOLS TO BATTLE FOR HITTING SUPREMACY OVER 40 YEARS IN THE MAKING, EASTON’S ICONIC “GREEN EASTON” BASEBALL BAT RETURNS TO FOREVER CHANGE THE GAME ONCE MORE EASTON ANNOUNCES PARTNERSHIPS WITH 50 DIVISION I NCAA BASEBALL PROGRAMS FOR THE 2019 SEASON EASTON DIAMOND SPORTS, LLC. SURPRISES TOP INFLUENCERS AND CREATORS FOR FIRST-EVER “FUTURE OF BASEBALL SOCIAL MEDIA” SUMMIT AS PART OF NEW TEAM EASTON EXPERIENCE Easton-Bell Sports and Good Sports Help L.A. Youth Swing for the Fences at Bat Donation Day Easton-Bell Sports Reaches Agreement to Sell Easton Baseball/Softball to Bauer Performance Sports for $330 Million EASTON & Factory Athletics Expand Partnership Easton Helps Little League World Series Players Maximize Their Potential with Latest Technology and Easton Hit Lab Experience EASTON Partners with Top Fastpitch Softball Instructor Jen Schroeder EASTON DIAMOND SPORTS, LLC. BRINGS ICONIC “GREEN EASTON” LOOK TO SLOWPITCH BAT WITH NEW SCHOOL POP EASTON DIAMOND SPORTS, LLC. SUPPORTS EXTENDED TIMELINE FOR FUTURE USSSA SLOWPITCH BAT RULE CHANGE Easton Diamond Sports, LLC Renews as Official NFCA Sponsor Easton 'Stay Ready' Campaign Keeps Baseball, Softball Communities Connected Exclusive Apparel Technology for Performance Sports Group Scientifically Shown to Improve Athlete Performance EASTON and Blast Motion Launch Sensor Technology for Baseball, Softball EASTON DIAMOND SPORTS, LLC. UNLEASHES THE MOST REVOLUTIONARY BASEBALL BAT LINEUP IN THE GAME, PUSHING THE LIMITS OF PERFORMANCE FOR BBCOR, USSSA AND USA Ripken Baseball and Easton Announce Exclusive Partnership EASTON CONGRATULATES UCLA FOR WINNING THE 2019 NCAA SOFTBALL NATIONAL CHAMPIONSHIP UCLA Softball Renews Sponsorship Deal with Easton Important SAFETY Notice from Easton re BLACK MAGIC 2.0 Catcher’s Helmets EASTON DIAMOND SPORTS, LLC. LAUNCHES A NEW SIGNATURE SERIES FAMILY OF FASTPITCH GLOVES DESIGNED FOR FEMALE ATHLETES Bauer Performance Sports Completes Acquisition of Easton Baseball/Softball EASTON DIAMOND SPORTS, LLC. ANNOUNCES NEW FIRE FLEX IV SLOWPITCH SOFTBALL BATS WITH MASSIVE ROSTER OF TOP PRO MEN AND WOMEN PLAYERS EASTON READY TO “LIGHT UP THE SHOW” IN 2019 WITH NEW MLB SIGNINGS EASTON HEADS TO 2019 NCAA COLLEGE WORLD SERIES® WITH NEW COLLABORATIONS; CREATES EXCITING EXPERIENCES FOR TEAMS & FANS EASTON DIAMOND SPORTS, LLC. ADDS KBO SUPERSTAR KWANG-HYUN KIM EASTON’S 2021 B5 PRO BIG BARREL BRINGS FORMER HOME OF THE COLLEGE WORLD SERIES BACK TO ITS FORMER GLORY IN NEW VIDEO Easton Baseball to #LightUpTheShow in 2018 EASTON DIAMOND SPORTS, LLC. SIGNS ON AS OFFICIAL ABCA PARTNER Easton-Bell Announces Key Executive Appointments and Promotions at Easton Sports EASTON DIAMOND SPORTS, LLC. ACHIEVES BREAKTHROUGH, MAKING THE HOTTEST BAT IN THE GAME EVEN HOTTER WITH ALL-NEW GHOST ADVANCED FASTPITCH SOFTBALL BAT EASTON DIAMOND SPORTS, LLC. EXPANDS FACE PROTECTION LINE, WITH ADDITIONS TO POPULAR EXTENDED JAW GUARD COLLECTION AND NEW UNIVERSAL JAW GUARD SYSTEM EASTON DIAMOND SPORTS, LLC. ADDS NEW MODEL TO CELEBRATED FAMILY OF GHOST DOUBLE BARREL FASTPITCH BATS EASTON ANNOUNCES PARTNERSHIPS WITH 59 DIVISION I NCAA FASTPITCH PROGRAMS FOR THE 2019 SEASON EASTON DIAMOND SPORTS, LLC. ADDS TOP SOFTBALL INSTRUCTOR AND NATIONAL CHAMPION LAUREN CHAMBERLAIN TO CELEBRATED TEAM OF FASTPITCH AMBASSADORS Easton Diamond Sports, LLC. Partners with Top Softball Instructor Morgan Stuart to Further Bolster Content and Innovations Specifically Designed For Female Athletes EASTON DIAMOND SPORTS, LLC. LAUNCHES FIRE FLEX™ COMIC BATS WITH THE POP SLOWPITCH SOFTBALL PLAYERS NEED TO HIT DINGERS LIKE SUPERHEROES EASTON DIAMOND SPORTS, LLC. PARTNERS WITH DICK’S SPORTING GOODS TO CREATE EPIC LITTLE LEAGUE BASEBALL® WORLD SERIES EXPERIENCE Rawlings Enters Into Definitive Agreement To Acquire Easton Diamond Sports Easton Sports and Blast Motion Announce Collaboration for the Easton Power Sensor Easton and Baseball Factory Team Up to Take Player Performance to the Next Level EASTON DIAMOND SPORTS, LLC. INTRODUCES ALPHA BATTING HELMET, WITH NEW DESIGN FOR A BETTER AND LONGER-LASTING FIT EASTON HAS THE BIGGEST BARREL IN THE GAME YET AGAIN WITH INTRODUCTION OF MAXUM ULTRA BASEBALL BAT EASTON INTRODUCES BAT TRADE IN AND TRADE UP PROGRAM EASTON DIAMOND SPORTS, LLC. ADDS NEW LIMITED-EDITION GOLD COLOR-WAY BAT TO CELEBRATED FAMILY OF GHOST ADVANCED FASTPITCH BATS EASTON DIAMOND SPORTS, LLC. ADDS JUSTIN TURNER TO IMPRESSIVE ROSTER OF MLB AMBASSADORS AS LOS ANGELES PREPARES TO HOST 2020 ALL-STAR GAME
Easton Helps Little League World Series Players Maximize Their Potential with Latest Technology and Easton Hit Lab Experience EASTON DIAMOND SPORTS, LLC. ADDS NEW LIMITED-EDITION GOLD COLOR-WAY BAT TO CELEBRATED FAMILY OF GHOST ADVANCED FASTPITCH BATS EASTON ANNOUNCES PARTNERSHIPS WITH 59 DIVISION I NCAA FASTPITCH PROGRAMS FOR THE 2019 SEASON EASTON READY TO “LIGHT UP THE SHOW” IN 2019 WITH NEW MLB SIGNINGS EASTON CALLS UPON LOCAL HIGH SCHOOLS TO BATTLE FOR HITTING SUPREMACY EASTON DIAMOND SPORTS, LLC. ADDS NEW MODEL TO CELEBRATED FAMILY OF GHOST DOUBLE BARREL FASTPITCH BATS Easton-Bell Sports Reaches Agreement to Sell Easton Baseball/Softball to Bauer Performance Sports for $330 Million UCLA Softball Renews Sponsorship Deal with Easton Easton-Bell Sports and Good Sports Help L.A. Youth Swing for the Fences at Bat Donation Day Ripken Baseball and Easton Announce Exclusive Partnership Bauer Performance Sports Completes Acquisition of Easton Baseball/Softball UCLA Baseball Renews Sponsorship Deal with Easton Easton Sports and Blast Motion Announce Collaboration for the Easton Power Sensor Easton and Baseball Factory Team Up to Take Player Performance to the Next Level Easton Baseball to #LightUpTheShow in 2018 Exclusive Apparel Technology for Performance Sports Group Scientifically Shown to Improve Athlete Performance EASTON Partners with Top Fastpitch Softball Instructor Jen Schroeder EASTON & Factory Athletics Expand Partnership EASTON and Blast Motion Launch Sensor Technology for Baseball, Softball Easton-Bell Announces Key Executive Appointments and Promotions at Easton Sports Easton Diamond Sports, LLC. Partners with Top Softball Instructor Morgan Stuart to Further Bolster Content and Innovations Specifically Designed For Female Athletes Easton Diamond Sports, LLC Renews as Official NFCA Sponsor EASTON CONGRATULATES UCLA FOR WINNING THE 2019 NCAA SOFTBALL NATIONAL CHAMPIONSHIP EASTON DIAMOND SPORTS, LLC. PARTNERS WITH DICK’S SPORTING GOODS TO CREATE EPIC LITTLE LEAGUE BASEBALL® WORLD SERIES EXPERIENCE EASTON DIAMOND SPORTS, LLC. UNLEASHES THE MOST REVOLUTIONARY BASEBALL BAT LINEUP IN THE GAME, PUSHING THE LIMITS OF PERFORMANCE FOR BBCOR, USSSA AND USA EASTON DIAMOND SPORTS, LLC. SIGNS ON AS OFFICIAL ABCA PARTNER EASTON DIAMOND SPORTS, LLC. ANNOUNCES NEW FIRE FLEX IV SLOWPITCH SOFTBALL BATS WITH MASSIVE ROSTER OF TOP PRO MEN AND WOMEN PLAYERS EASTON DIAMOND SPORTS, LLC. EXPANDS FACE PROTECTION LINE, WITH ADDITIONS TO POPULAR EXTENDED JAW GUARD COLLECTION AND NEW UNIVERSAL JAW GUARD SYSTEM EASTON DIAMOND SPORTS, LLC. SUPPORTS EXTENDED TIMELINE FOR FUTURE USSSA SLOWPITCH BAT RULE CHANGE EASTON DIAMOND SPORTS, LLC. SURPRISES TOP INFLUENCERS AND CREATORS FOR FIRST-EVER “FUTURE OF BASEBALL SOCIAL MEDIA” SUMMIT AS PART OF NEW TEAM EASTON EXPERIENCE EASTON DIAMOND SPORTS, LLC. PARTNERS WITH JEN SCHROEDER TO CREATE GAME-CHANGING CATCHER’S GEAR SPECIFICALLY DESIGNED FOR FEMALE ATHLETES EASTON DIAMOND SPORTS, LLC. INTRODUCES ALPHA BATTING HELMET, WITH NEW DESIGN FOR A BETTER AND LONGER-LASTING FIT INAUGURAL BAT DIGEST AWARDS CROWN EASTON’S 2020 BAT LINEUP WITH MORE AWARDS THAN ANY OTHER BASEBALL AND SOFTBALL EQUIPMENT BRAND EASTON DIAMOND SPORTS, LLC. ADDS TOP SOFTBALL INSTRUCTOR AND NATIONAL CHAMPION LAUREN CHAMBERLAIN TO CELEBRATED TEAM OF FASTPITCH AMBASSADORS EASTON HEADS TO 2019 NCAA COLLEGE WORLD SERIES® WITH NEW COLLABORATIONS; CREATES EXCITING EXPERIENCES FOR TEAMS & FANS EASTON INTRODUCES BAT TRADE IN AND TRADE UP PROGRAM EASTON DIAMOND SPORTS, LLC. ADDS KBO SUPERSTAR KWANG-HYUN KIM EASTON’S 2021 B5 PRO BIG BARREL BRINGS FORMER HOME OF THE COLLEGE WORLD SERIES BACK TO ITS FORMER GLORY IN NEW VIDEO EASTON DIAMOND SPORTS, LLC. BRINGS ICONIC “GREEN EASTON” LOOK TO SLOWPITCH BAT WITH NEW SCHOOL POP NEW “EASTON COLAB SERIES” KICKS OFF WITH ORIGINAL MUSIC FROM FORMER MLB PLAYER AND DYNAMIC ARTIST CJ BEATTY Rawlings Enters Into Definitive Agreement To Acquire Easton Diamond Sports OVER 40 YEARS IN THE MAKING, EASTON’S ICONIC “GREEN EASTON” BASEBALL BAT RETURNS TO FOREVER CHANGE THE GAME ONCE MORE EASTON DIAMOND SPORTS, LLC. SUPPORTS EXTENDED TIMELINE FOR FUTURE USSSA SLOWPITCH BAT RULE CHANGE EASTON DIAMOND SPORTS, LLC. ADDS JUSTIN TURNER TO IMPRESSIVE ROSTER OF MLB AMBASSADORS AS LOS ANGELES PREPARES TO HOST 2020 ALL-STAR GAME EASTON DIAMOND SPORTS, LLC. LAUNCHES FIRE FLEX™ COMIC BATS WITH THE POP SLOWPITCH SOFTBALL PLAYERS NEED TO HIT DINGERS LIKE SUPERHEROES EASTON DIAMOND SPORTS, LLC. ACHIEVES BREAKTHROUGH, MAKING THE HOTTEST BAT IN THE GAME EVEN HOTTER WITH ALL-NEW GHOST ADVANCED FASTPITCH SOFTBALL BAT Easton 'Stay Ready' Campaign Keeps Baseball, Softball Communities Connected EASTON HAS THE BIGGEST BARREL IN THE GAME YET AGAIN WITH INTRODUCTION OF MAXUM ULTRA BASEBALL BAT Important SAFETY Notice from Easton re BLACK MAGIC 2.0 Catcher’s Helmets EASTON DIAMOND SPORTS, LLC. LAUNCHES A NEW SIGNATURE SERIES FAMILY OF FASTPITCH GLOVES DESIGNED FOR FEMALE ATHLETES EASTON ANNOUNCES PARTNERSHIPS WITH 50 DIVISION I NCAA BASEBALL PROGRAMS FOR THE 2019 SEASON

EXCLUSIVE APPAREL TECHNOLOGY FOR PERFORMANCE SPORTS GROUP SCIENTIFICALLY SHOWN TO IMPROVE ATHLETE PERFORMANCE

University of Colorado Study Proves Cocona’s 37.5® Technology Increases Athlete Efficiency

June 20, 2016

EXETER, NH – June 6, 2016 – Apparel technology utilized by Performance Sports Group Ltd. (NYSE: PSG) (TSX: PSG), a leading developer and manufacturer of high performance sports equipment and apparel, has been scientifically shown to improve athlete performance, according to results of a study conducted by the University of Colorado at Boulder.

Cocona Inc., the creators of 37.5 technology, today announced the public release of results from the blind study that show wearing 37.5 technology can improve thermoregulation during exercise, which positively impacts performance. The results of the study, titled Beneficial Effects of Cooling during Constant Power Non-steady State Cycling, were released at the American College of Sports Medicine’s 63rd Annual Meeting held in Boston last week.

Through a multi-year partnership with Cocona, Performance Sports Group has the exclusive use of 37.5 technology in apparel and equipment for hockey, lacrosse, baseball and softball, and non-exclusive use in soccer. Performance Sports Group markets products under the BAUER, MISSION, MAVERIK, CASCADE, COMBAT, EASTON, and INARIA brand names.

“The results of the study validate what we have thought to be true since first learning of 37.5 technology, that it does in fact provide a scientifically-proven performance advantage for athletes,” said Amir Rosenthal, President, PSG Brands and interim CEO, Performance Sports Group. “Our mission at Performance Sports Group is to elevate player performance and protection and we are excited to continue our long-standing exclusive partnership with Cocona to offer 37.5 technology to athletes around the world.”

Apparel with 37.5 technology dries up to five times faster than competitive products. While other fabrics simply wick moisture around the garment, trapping humidity near the athlete's skin, 37.5 technology harnesses the athlete's body heat to evaporate moisture and move it away from the skin. Unlike wicking apparel, 37.5 technology works underneath equipment. In fact, the use of 37.5 technology in multiple layers – performance apparel, protective equipment and uniforms – increases the overall effectiveness and evaporation process.

In addition to improving thermoregulation, 37.5 technology was also scientifically shown in the study to extend an athlete’s performance at their lactic acid threshold and increase athlete efficiency, resulting in the use of less energy. No other fabric technology has been shown to increase human performance or increase the body’s ability to manage core temperature.

“Now that the study is public we’re excited to be able to talk about the results,” said Dr. Gregory Haggquist, Founder and CTO of Cocona, Inc. and inventor of patented 37.5 technology. “When we see data that shows you can improve an athlete’s performance by 26 percent at their lactic acid threshold, it’s pretty remarkable. To get that kind of increase in efficiency just by changing your shirt fabric is unprecedented.”

Physiologists Eric P. Homestead, Benjamin J. Ryan, Jesse A. Goodrich, and Professor William C. Byrnes authored the study, which is expected to be published in a leading sports medicine journal later this year.

For more information regarding 37.5 technology and the study results, visit www.thirtysevenfive.com

About Performance Sports Group Ltd.

Performance Sports Group Ltd. (NYSE: PSG) (TSX: PSG) is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball sports equipment, as well as related apparel and soccer apparel. The Company is the global leader in hockey with the strongest and most recognized brand, and is a leader in North America in baseball and softball. Its products are marketed under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names and are distributed by sales representatives and independent distributors throughout the world. In addition, the Company distributes its hockey products through its Burlington, Massachusetts and Bloomington, Minnesota Own The Moment Hockey Experience retail stores. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/TSX Composite Index. For more information on the Company, please visit www.PerformanceSportsGroup.com

About 37.5® Technology

37.5 technology was created by Cocona Inc., a world leader in the development, commercialization and marketing of active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems. The Company is headquartered in Boulder, Colorado.

Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials.

Media Contact

Steve Jones

Sr. Director, Corporate Communications Performance Sports Group
Tel: 603-430-2111
Email: media@performancesportsgroup.com 

Amy Jacobs

Rubenstein Communications, Inc. Tel : 212-843-8077
Email: AJacobs@Rubenstein.com

Alexis Reynolds

Rubenstein Communications, Inc. Tel : 212-843-9267
Email: AReynolds@Rubenstein.com