EASTON HEADS TO 2019 NCAA COLLEGE WORLD SERIES® WITH NEW COLLABORATIONS; CREATES EXCITING EXPERIENCES FOR TEAMS & FANS

Baseball Brand Returns to Omaha In Partnership with Baseball Lifestyle 101 and More

THOUSAND OAKS, CA. (JUNE 11, 2019) – Easton Diamond Sports, LLC. has partnered with more championship baseball teams since 1972 than all other bat manufacturers, and the results of Team Easton collegiate programs on the biggest stage have made Easton the #1 Bat in College World Series History.* Now, with 2019 already proving to be another big year for the organization both on and off the field, Easton returns to Omaha with new partnerships, featuring Baseball Lifestyle 101, to build out collaborative spaces which will produce engaging content and host exciting activations over the course of the CWS.

“Easton collegiate programs have become a staple in Omaha over the years, and now fans get to experience what Easton is all about with unique interactive activities,” said Easton SVP of Sales and Marketing Dan Jelinek. “We knew that we wanted to create an impact at the College World Series, and by utilizing HitTrax technology as well as collaborating with the Baseball Lifestyle 101 team we’re excited to offer engaging activations and content that will bring our love of the game and Easton’s innovations to life.”

Easton and Baseball Lifestyle 101 will have a large combined presence with 2 booths inside the Omaha Baseball Village, as well as a creative loft space overlooking the Village and TD Ameritrade Park Omaha. Teams and fans will be able to experience the unrivaled performance of Easton’s new lineup of bats and get their maximum exit velocity in a custom-built Easton Hit Lab batting cage equipped with the latest technology from HitTrax. Exclusive products, offers and giveaways will also be available.

"Getting the opportunity to work with Easton to create memorable experiences at the 2019 College World Series has been a dream come true,” said Baseball Lifestyle 101 CEO and Founder Josh Shapiro. “Growing up, Easton was always a brand I used; now, to partner with them for such a big event is very exciting.”

Easton will also have a booth at Triple Crown’s SlumpBuster® event, as well as work with partner college programs to personally assist with their equipment needs. Easton has provided its gear to over 89 college baseball programs across the country in 2019, including 50 Division I NCAA programs and 11 programs in the pre-season top 25 rankings—5 of which are still currently in the hunt for a national title. These teams include: Arkansas and Auburn University.

Throughout the College World Series, Easton will be creating a variety of content for social media with Baseball Lifestyle 101, D1 Baseball and many more exciting partners. Teams, fans and media are encouraged to stop by the Easton and Baseball Lifestyle 101 booths.

*#1 Bat in College World Series® History claim based on College World Series data (titles, at-bats, hits and home runs), since NCAA adoption of non-wood bats, as reported by the NCAA®, together with data from Easton Diamond Sports, LLC.

About Easton:

Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.

About Baseball Lifestyle 101:

In 2013, a former collegiate baseball player wanted to build a community that connected fans of the sport throughout the world. Baseball Lifestyle 101 was founded with the understanding that baseball is more than just a game… it's a way of life. For more information, please visit: https://www.bl101.com.