EASTON DIAMOND SPORTS, LLC. UNLEASHES THE MOST REVOLUTIONARY BASEBALL BAT LINEUP IN THE GAME, PUSHING THE LIMITS OF PERFORMANCE FOR BBCOR, USSSA AND USA

Storied Manufacturer’s 360 Engineering Initiative Introduces All-New ADV, Fuze and Alpha as Well as Long-Awaited Return of the Maxum, with 360 Degrees of Barrel-Tuned Precision 

THOUSAND OAKS, CA. (August 15, 2019) – Easton Diamond Sports, the industry leader in equipment innovation and technology, today announced the launch of ADV 360™, Maxum 360™, Fuze 360™ and Alpha 360™, which all feature Easton’s 360 Engineering for 360 degrees of barrel-tuned precision to perform hotter out of the wrapper. For the new 2020 bat lineup, Easton created model names each with uniquely impactful materials, constructions and technological features that will help all player types and levels unlock their greatest potential at the plate from BBCOR to USSSA to USA. Pre-order for all BBCOR USSSA and USA models begins today, August 15th, with purchase dates in stores as well as online starting August 29th.

Leading the lineup is Easton’s ADV 360, which has been designed to be the most advanced 2-piece composite bat in the game. The ADV 360 includes Launch Composite technology which optimizes the barrel profile and pushes the limits of performance. A new lighter iSo ConneXion™ made with proprietary Nitrocell™ foam isolates the handle from the barrel for a solid feel and more power through the zone, new Dynamic Feel System™ carbon handle built from 90% carbon fiber creates an extra stiff handle designed to provide best-in-class feel and Lizard Skins™ custom bat grip provides the ultimate feel, cushion and tack. Easton’s patent-pending Power Boost™ “Soft Knob” technology provides hitters more leverage and power potential, while reducing vibration and improving comfort for the bottom hand, and a Speed Cap™ offers a more flexible and responsive barrel with a natural sound on impact. Altogether, the ADV 360 truly is a revolution in bat engineering and the pinnacle of achievement in a family of bats that is poised to dominate baseball fields of all levels beginning this Fall and throughout the 2020 season.

“The ADV 360 is one of the most technologically advanced bats in the game,” said Easton SVP of Sales and Marketing Dan Jelinek. “The product innovation will not only drive momentum in the market, but help instill confidence in players of all ages on the field.”

Also chief among the new line is a name that will undoubtedly be familiar to players, coaches and families around the country, as Easton announces the long-awaited return of Maxum. In keeping with the namesake’s DNA, the Maxum 360 has been designed to visibly provide players with the longest barrel and biggest sweet spot in the game bar none. Its 1-piece Seamless Carbon Construction provides pure flexural energy, uniform barrel strength and max performance from knob to cap, combined with a 1-piece XXL barrel that is the longest barrel and biggest sweet spot available. Computer-controlled precision molding technology produces an ultra-consistent, lightweight wall for optimal performance in every swing, and Maxum 360 also offers a Lizard Skins™ custom bat grip for the ultimate feel, cushion and tack. In addition to its rigorous development and testing processes, Easton took a grassroots approach to demonstrating Maxum 360 with D1 college programs, travel ball and high school programs as well as youth players around the country and the excitement for Maxum’s return is palpable.

“We’re excited to reintroduce this high-performing technology back into the market, where there has been a constant buzz for these bats for a long time,” said Easton SVP of Product Matt Arndt. “Our team was driven to continue to improve upon the Maxum technologies, and players will see the benefit on the field.”

The Fuze 360 complements the lineup as a 2-piece hybrid for BBCOR and 1-piece aluminum models for USSSA and USA, designed with Easton’s Advanced Thermal Alloy Construction (ATAC) reinforced with Carbon-Core™ technology to provide the thinnest walls in the game. The BBCOR model features new 2-piece ConneXion+™ technology built with Nitrocell™ foam for a lighter and better feeling connection between handle and barrel, stiff Launch Composite carbon handle for a solid feel as well as lighter and stiffer Forged Composite End Cap increasing barrel trampoline and Speed Balanced feel. Patent-pending Power Boost™ “Soft Knob” technology provides hitters more leverage and power potential, while reducing vibration and improving comfort for the bottom hand, and Fuze 360 also offers a Lizard Skins™ custom bat grip for the ultimate feel, cushion and tack.

“The Fuze 360 is a fully-loaded model, built for the most elite athletes in the game,” Arndt continued. “Our team was striving to provide the best performing and feeling 2-piece hybrid for BBCOR and the ultimate 1-piece aluminum for USSSA and USA athletes, and that’s exactly what we did.”

Rounding out the revolutionary family of baseball bats, the Alpha 360 also features Easton’s Advanced Thermal Alloy Construction (ATAC) reinforced with Carbon-Core technology to provide the thinnest walls in the game in a traditional 1-piece aluminum. Its VRSCOR™ handle insert reinforces the handle to create solid feel on contact, as well as includes Easton’s Speed Cap™ which provides a more flexible and responsive barrel with a natural sound on impact and Lizard Skins™ custom bat grip.

The ADV 360 2-piece composite, Maxum 360 1-piece composite, Fuze 360 2-piece hybrid and Alpha 360 1-piece aluminum finally enable players to join the revolution in power, speed, feel and sound, by choosing the perfect bat that unlocks their own potential.

“Easton prides itself on developing the industry’s best products, and helping athletes perform at their absolute highest level,” Jelinek continued. “We’ve continued to do that with this innovative line of products, and players will see these benefits immediately on the field this upcoming Fall and 2020 season.”

Sizes and key dates for each model are included below.

BBCOR (pre-order 08/15; purchase in stores and online 08/29)

  • ADV 360 BBCOR: -3 (30”/27 oz., 31”/28 oz., 32”/29 oz., 33”/30 oz., 34”/31 oz.).
  • Maxum 360 BBCOR: -3 (30”/27 oz., 31”/28 oz., 32”/29 oz., 33”/30 oz., 34”/31 oz.).
  • Fuze Hybrid 360 BBCOR: -3 (31”/28 oz., 32”/29 oz., 33”/30 oz., 34”/31 oz.).
  • Alpha 360 BBCOR: -3 (29”/26 oz., 30”/27 oz., 31”/28 oz., 32”/29 oz., 33”/30 oz., 34”/31 oz.).

USSSA

  • ADV 360 USSSA (pre-order 08/15; purchase in stores and online 09/12)
    • 2 3/4": -8 (29”/21 oz., 30”/22 oz., 31”/23 oz., 32”/24 oz.), -10 (27”/17 oz., 28”/18 oz., 29”/19 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.)
    • 2 5/8": -5 (30”/25 oz., 31”/26 oz., 32”/27 oz.), -10 (28”/18 oz., 29”/19 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.)
  • Maxum 360 USSSA (pre-order 08/15; purchase in stores and online 08/29) 
    • 2 3/4": -10 (27”/17 oz., 28”/18 oz., 29”/19 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.), -12 (27”/15 oz., 28”/16 oz., 29”/17 oz., 30”/18 oz., 31”/19 oz.)
    • 2 5/8": -5 (30”/25 oz., 31”/26 oz., 32”/27 oz.)
  • Fuze 360 USSSA (pre-order 08/15; purchase in stores and online 08/29)
    • 2 3/4": -10 (28”/18 oz., 29”/19 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.)
  • Alpha 360 USSSA (pre-order 08/15; purchase in stores and online 08/29)
    • 2 3/4": -8 (29”/21 oz., 30”/22 oz., 31”/23 oz., 32”/24 oz.), -10 (28”/18 oz., 29”/19 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.)
  • Alpha 360 USSSA (pre-order 08/15; purchase in stores and online 08/29)
    • 2 5/8": -5 (30”/25 oz., 31”/26 oz., 32”/27 oz.), -10 (28”/18 oz., 29”/19 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.)

USA

  • ADV 360 USA (pre-order 08/15; purchase in stores and online 09/19)
    • 2 5/8": -5 (30”/25 oz., 31”/26 oz., 32”/27 oz.), -8 (30”/22 oz., 31”/23 oz., 32”/24 oz.), -10 (28”/18 oz., 29”/19 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.), -11 (27”/16 oz., 28”/17 oz., 29”/18 oz., 30”/19 oz., 31”/20 oz.)
  • Fuze 360 USA (pre-order 08/15; purchase in stores and online 08/29)
    • 2 5/8": -10 (28”/18 oz., 29”/29 oz., 30”/20 oz., 31”/21 oz., 32”/22 oz.)
  • Alpha 360 USA (pre-order 08/15; purchase in stores and online 08/29)
    • 2 5/8": -5 (30”/25 oz., 31”/26 oz., 32”/27 oz.), -8 (30”/22 oz., 31”/23 oz., 32”/24 oz.), -11 (27”/16 oz., 28”/17 oz., 29”/18 oz., 30”/19 oz., 31”/20 oz.)
    • 2 1/2": -13 (27”/14 oz., 28”/15 oz., 29”/16 oz., 30”/17 oz.)

About Easton:

Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.