INAUGURAL BAT DIGEST AWARDS CROWN EASTON’S 2020 BAT LINEUP WITH MORE AWARDS THAN ANY OTHER BASEBALL AND SOFTBALL EQUIPMENT BRAND
BOUNTIFUL, UT (December 17, 2019) – Bat Digest (formerly Just Bat Reviews), which operates the largest online baseball and softball bat reviews site in the world, today announced that Easton Diamond Sports has received an industry-leading 17 awards for its 2020 bat line. This is the first year of the Bat Digest Awards, a program which is one of the first of its kind—being conducted by an independent third-party organization.
The Bat Digest Awards recognize premier innovations in baseball and softball bats, for all levels of competition. These awards take the form of Diamond, Platinum and Gold medallions, with the Diamond medallion being the highest ranking, Platinum the second-highest and Gold the third. Individual bat models may be honored with one of these awards, as well as awards for High School Bat of the Year, Youth Bat of the Year and more. Testing was conducted over hundreds of hours by Bat Digest’s network, and awards finalists were selected by Bat Digest staff based on these independent results.
“While searching for the best bats of 2020, we hit, tested and measured every bat we could find,” said Bat Digest Owner Brian Duryea. “That’s over 140 bats! With players, parents and coaches as our judges, we assessed five bat rating categories: Performance, player feedback, demand, relevance and tech specs. The results of those graded categories identify the Best Baseball and Fastpitch Bats for 2020 across the industry. Easton’s lineup had many individual winners. So many, in fact, they totaled more awards won than any other brand. It’s a notable feat but not a surprising one. A combination of the Maxum’s revival, a progression of the ADV 360 and its Power Boost knob into the USA and USSSA ranks, as well as the ascendance of Easton’s Ghost as a must-swing fastpitch bat, all point to Easton’s leadership in the 2020 bat space.”
Among its 17 total 2020 Bat Digest Awards, more awards won than any other baseball and softball brand, Easton’s ADV 360 BBCOR and Maxum 360 BBCOR baseball bats earned Diamond medallions. Also receiving a Diamond medallion was Easton’s ADV 360 USA baseball bats which also garnered 2020 Youth Bat of the Year™ honors for its -11 model. A Diamond medallion was also awarded to Easton’s Ghost Double Barrel fastpitch bats, which also claimed the 2020 Bat Digest High School Bat of the Year™ award. Easton’s Fuze 360 Hybrid BBCOR and Alpha 360 baseball bats won Platinum medallions, as did Easton’s ADV 360 USSSA and Maxum 360 USSSA baseball bats which have been taking the travel ball world by storm.
“Until now, there hasn’t been an authentic and truly independent third-party to help add another dimension of validation to our bat innovations and performance,” said Easton SVP of Sales and Marketing Dan Jelinek. “We were thrilled to learn that our 2020 bat lineup had received so many of Bat Digest’s awards, which echoes the sentiments we receive on a daily basis and it’s a testament to our R&D team for once again raising the bar and keeping the wants and needs of players at the core of what we create.”
“We’re constantly listening and reaching out on our own to players, coaches and parents of players of all ages, across the country and via social media to get feedback,” Jelinek continued. “One of the many reasons that we chose to invest in creating a best-in-class grassroots team, and why we’re so active in deepening and broadening our efforts in social media as well as content development and collaborations, is to understand first-hand whether our bats and other gear are resonating. When you add the accolades from Bat Digest to this mix, you really get the sense that we have something special in store for players that want to maximize their potential at the plate in 2020.”
Bat Digest Award medallions will be featured prominently on Easton.com as well as in marketing materials for its 2020 bats across various digital, social and traditional media moving forward. For more information on the Bat Digest Awards, please visit https://www.justbatreviews.com/best-baseball-bats/ and https://www.justbatreviews.com/best-fastpitch-softball-bats/.
Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.
About Bat Digest:
Operating the largest online baseball and softball bat review site in the world, Bat Digest (formerly Just Bat Reviews) develops independent reviews through rigorous testing, manufacturer consultations and vendor interviews. With over 4 million unique readers per year, Bat Digest is a worldwide brand and leader in independent player and parent-driven ranking. For more information, please visit: https://batdigest.com/.