EASTON HAS THE BIGGEST BARREL IN THE GAME YET AGAIN WITH INTRODUCTION OF MAXUM ULTRA BASEBALL BAT

PLAYER INSIGHTS LEAD TO BALANCE BREAKTHROUGH; “MAXUM-IZED” SWEET SPOT FOR ULTRA SPEED AND POWER

THOUSAND OAKS, CA. (November 5, 2020) – Easton Diamond Sports, the industry leader in baseball-softball product innovation, today announced the newest member of the Maxum baseball bat family. The 2021 Maxum Ultra 1-piece composite BBCOR bat follows Maxum’s long-awaited return with last year’s launch of the Maxum 360 BBCOR and USSSA bats. As was the case with its predecessors, Maxum Ultra’s barrel size and sweet spot are unrivaled in the market and its defining features.

“Maxum has been a household name on the field for many years,” said Easton President Dan Jelinek. “Now, with extensive feedback from the most elite athletes in the game, we’re excited to continue to innovate and improve the technology even further in Maxum Ultra to give players an even greater advantage.”

Beyond boasting the biggest barrel in the game, the Maxum Ultra improves upon the Maxum 360 by integrating feedback from countless D1 college programs as well as elite travel ball and high school programs from across the country. Insights included leading Easton to re-balance the Maxum Ultra, adding more mass to the barrel. Combined with its composite design, huge barrel and massive sweet spot, the Maxum Ultra is able to provide players with even more speed and power than ever before.

The new Maxum Ultra features a 1-piece Seamless Carbon Construction that is redesigned with the perfect balance of speed and power, resulting in optimal performance in every swing. And, combining its construction with an XXL barrel to create the biggest barrel in the game with a massive sweet spot. The Maxum Ultra also has a premium grip, which provides the ultimate combination of cushion and tack.

“The Maxum Ultra is truly a one-of-a-kind innovation in the game of baseball today,” said Easton Chief Operating Officer Matt Arndt. “With further advancements and improvements based on real data and real player feedback, the Maxum Ultra will set the tone for all other 1-piece bats on the field today.”

The 2021 Maxum Ultra -3 BBCOR bat is available for purchase in stores and online beginning today (November 5, 2020). Sizes include: 31”/28 oz., 32”/29 oz., 33”/30 oz., 34”/31 oz.

    

For more information on the 2021 Maxum Ultra, please visit https://www.easton.com/ and follow Easton on Instagram, Facebook, Twitter, YouTube and TikTok.

About Easton:

Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.