EASTON BASEBALL TO #LIGHTUPTHESHOW IN 2018
April 04, 2018
Easton Diamond Sports announced a new 2018 Major League Baseball (MLB) campaign to #LightUpTheShow on opening day.
The campaign is highlighted by 2017 World Champion, Houston Astros third baseman, Alex Bregman.
“I am excited by the energy, passion, and technology Easton is bringing to their products,” said Bregman. “Easton is committed to putting the best, highest performing products on the field, and I share that same commitment to excellence.”
Bregman is using a collection of signature “Small Batch” AB2 ball gloves and headlines an Easton MLB roster featuring Jose Ramirez of the Cleveland Indians, Kevin Pillar of the Toronto Blue Jays, Austin Hedges of the San Diego Padres, Delino DeShields, Jr. of the Texas Rangers, and Ryon Healy of the Seattle Mariniers.
“Easton has a rich history of product innovation on baseball fields at all levels of play,” said Tony Palma, President and CEO of Easton Diamond Sports. “Our brand momentum, combined with the confidence levels players have with our products makes this an exciting time for Easton and we are ready to light up the show.”
Easton is the world’s leading manufacturer of baseball and softball equipment and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Baseball/Softball Inc. manufacturers bats, ball gloves, apparel bags, batting gloves, helmets, catcher’s equipment and related accessories. The Company’s commitment to innovation and game-changing technologies drove its growth to the No. 1 position, including the introduction of the first true aluminum bat in 1972. As a results of this commitment to R&D and its storied brand heritage, Easton has a long-standing relationships with the Little League World Series, professional sports organizations and NCAA collegiate teams.