GREENSBORO, N.C. (August 5, 2019)The American Baseball Coaches Association is pleased to announce Easton as its newest Official Partner. Easton joins the ABCA as a Single Partner and will exhibit at the 2020 ABCA Convention and Trade Show, which will be held January 2-5, 2020 in Nashville, Tennessee.

“We are thrilled to announce our new partnership with Easton and are excited our coaches will have an opportunity to experience all that Easton has to offer in Nashville,” said ABCA Executive Director Craig Keilitz. “As the ABCA continues to grow, it’s more important than ever to align our organization with innovative partners like Easton which continually works to improve the game of baseball at all levels.”

With this new partnership, Easton will expand upon its activation for trade show attendees but also enrich the Convention from an experiential marketing standpoint with engaging product demonstrations as well as dynamic marketing content creation and social media integration with coaches and a handful of surprise guests. In conjunction, Easton will collaborate with ABCA to distribute useful and engaging content throughout the year to further benefit the sport and ABCA’s network of coaches, teams, players and parents.

“We’re excited to once again grow Easton’s relationship with the ABCA for 2019 and beyond,” said Easton SVP of Sales and Marketing Dan Jelinek. “It was a natural fit to expand our partnership, as both organizations continue to develop new ways to enrich the sport by helping coaches and players improve and connect. As the ABCA Convention returns to Nashville in 2020, Easton is looking forward to not only sharing some of its latest innovations but also contributing to the community’s increasingly dynamic programming.”

About Easton:

Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.

About the ABCA:

The ABCA, founded in 1945, is the primary professional organization for baseball coaches at the amateur level. Its over 11,000 members represent all 50 states and 25 countries. Since its initial meeting of 27 college baseball coaches in June 1945, Association membership has broadened to include eight divisions: NCAA Division I, II and III, NAIA, NJCAA, Pacific Association Division, High School and Youth. The 76th annual ABCA Convention will be held Jan. 2-5, 2020 in Nashville, Tennessee. For more information, please visit: https://www.abca.org/.