EASTON DIAMOND SPORTS, LLC. PARTNERS WITH DICK’S SPORTING GOODS TO CREATE EPIC LITTLE LEAGUE BASEBALL® WORLD SERIES EXPERIENCE
WILLIAMSPORT, PA. (August 12, 2019) – Easton Diamond Sports, the industry leader in equipment innovation and technology as well as the Official Team Equipment Supplier of the Little League World Series, and DICK’S Sporting Goods (NYSE: DKS), the Official Sporting Goods Retail Sponsor of the Little League World Series, today announced that the organizations are teaming up for one epic on-site activation at the 2019 Little League Baseball World Series which opens this week.
“Easton has a long-standing history and strong relationship with Little League Baseball and Softball, and we are excited to be back in Williamsport this year to offer players, families and fans an all-new Easton experience to showcase our remarkable 2020 baseball bat lineup,” said Easton SVP of Sales and Marketing Dan Jelinek. “This year, we have partnered with one of our key retail partners in DICK’S Sporting Goods to create one amazing activation with a variety of engaging activities. Headlining our experience are two batting cages, equipped with the latest HitTrax™ technology to give fans an opportunity to demo the new Easton lineup of bats, share their results with friends and shop Easton’s new 2020 products as well as LLWS exclusives. This is one of the marquee events of our sport, and we’re proud to not only be its official equipment supplier but also leave attendees and those tuning into the action unforgettable experiences year after year.”
Together, Easton and DICK’S are joining forces to offer players and fans attending the Little League World Series the opportunity to be the first to demo the new 2020 Easton bat lineup and get their performance results in two state-of-the-art batting cages powered by HitTrax™. This will be the first opportunity for fans to see and purchase the new Easton 2020 bats and other baseball gear, along with exclusive Little League World Series products. Bats available to experience include Easton’s new ADV 360™, Maxum 360™, Fuze 360™ and Alpha 360™ models, which all feature Easton 360 Engineering for 360 degrees of barrel-tuned precision to perform hotter out of the wrapper. Pre-order for all BBCOR USSSA and USA models begins later this week, on August 15th, with purchase dates in stores as well as online starting August 29th.
“This activation with Easton is especially exciting for us,” said Mark Rooks, VP of Community Marketing and Partnerships, DICK’S Sporting Goods. “This past year, we installed batting cages in more than 150 of our stores, complete with HitTrax™ technology to let athletes test bats, including the latest from Easton. Having the opportunity to bring this same experience to fans at the Little League World Series will be a lot of fun.”
Fans can take cuts using the #1 Bat in Little League World Series History* at the Easton and DICK’S Sporting Goods booth inside the Family Fun Zone at Williamsport, PA from August 15th through August 25th.
*#1 Bat in Little League World Series history claim based on Little League World Series data (titles, at-bats, hits and home runs), as reported by Little League®, together with data from Easton Diamond Sports, LLC.
Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 3, 2019, the Company operated 727 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK'S Team Sports HQ, an all-in-one youth sports digital platform offering scheduling, communications and live scorekeeping through its GameChanger mobile apps, free league management services, custom uniforms and fan wear and access to donations and sponsorships. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Investor Relations page at: https://www.dickssportinggoods.com.