EASTON DIAMOND SPORTS, LLC. LAUNCHES FIRE FLEX™ COMIC BATS WITH THE POP SLOWPITCH SOFTBALL PLAYERS NEED TO HIT DINGERS LIKE SUPERHEROES

THOUSAND OAKS, CA. (March 12, 2020) – Easton Diamond Sports, the industry leader in equipment innovation and technology, today announced a new twist for its 2020 slowpitch softball bat family. An epic collector’s edition series has been added to Easton’s storied FIRE FLEX™ lineup, which includes comic book-themed bats available in “BAM!” (Balanced), “POW!” (Loaded), and “WHAM!” (Mother Load) models. All FIRE FLEX™ Comic bats are designed with Ultra Elongated Fibers (UEF) for a longer sweet spot, providing players with unrivaled feel and heroic power.

Emblazoned with fun and vibrant, classic comic book-inspired art, the FIRE FLEX™ Comic bats combine Easton’s patented 2-piece ConneXion™ technology and 360 Exact Carbon Technology to eliminate vibration on every swing while providing a soft barrel compression and superhero-worthy power right out of the wrapper.

“This new line of Comic slowpitch bats has an exciting look that is a bit unconventional for Easton, with the unparalleled performance that players have come to expect,” said Easton Director of Slowpitch Associations and Event Marketing Don Cooper. “Our category manager presented us with the concept for this line—an old school look with a twist—and we all loved it immediately. That said, we knew it was a tall task to develop bats that delivered on the vision by also providing a twist on old school Easton technologies. Engineering delivered Fire Flex 1 bats with bigger loads, different barrel lengths and even a balanced model with a handle swap. We started hitting the bats and just laughed at how amazingly they performed. With BAM!, POW! and WHAM!, we have a bat line that really is old school with a twist that players are going to love.”

Easton’s FIRE FLEX™ slowpitch bats are renowned for their barrel flex, providing the ultimate performance for players of all levels which includes elite pro men and women players. FIRE FLEX™ bats have already been adopted by over 40 of the best pros in the country, joining Easton’s already impressive roster of Team Easton ambassadors.

“As a hitter, I can tell you that feel is the single most important thing I look for in a bat,” said Pro Slowpitch Hall-of-Famer and Team Easton Ambassador Brett Helmer. “The Comic slowpitch bats are some of the best-feeling bats I have ever swung. Not to mention, BAM!, POW! and WHAM! are spot-on in describing what we as hitters try to do every time we step in the box!”

The complete Easton pro slowpitch roster for 2020 features: Todd Ankney, Megan Baltzell, Kevin Bazat, Savvy Brown, Leigh Campbell, Daniel Cayton, Travis Clark, Greg Connell, Don Cooper, Chelsea Davis, Argen Dodds, Christan Dowling, Ben Dunn, Patrick Ellwanger, Fiana Finau, Marieo Foster, Neil Haglund, Brett Helmer, Tammy Higginbotham, Mandy Hollman, Rob Humphrey, Bubba Mack, Kami Marriott, Tyler Marshburn, Chad Mullins, Kelly Park, Ron Parnell, Kyle Pearson, Brad Reckart, Dennis Rulli, Tara Salcedo, Ronnie Salcedo, Kristen Shifflett, Jordan Spaulding, Mike Umscheid, Lloyd Watson, Brian Wegman, Buddy Wolf, Jeremy Yates, Brian Zirkle. Easton plans to continue adding players throughout the 2020 season and beyond to elevate and dimensionalize its ambassador program. Check out all of Team Easton’s pro players and their gear by visiting https://www.easton.com/ and following Easton on Instagram, Facebook, Twitter, YouTube and TikTok.

Easton’s FIRE FLEX™ Comic slowpitch bats are approved for play in USSSA, ISA and NSA, and BAM!, POW! and WHAM! models are all available in stores and online starting today (March 12th).

Sizes for each model are included below.

  • BAM! FIRE FLEX™ Balanced: 13.5” barrel in 26 oz. and 27 oz. weights.
  • POW! FIRE FLEX™ Loaded: 12.75” barrel in 26.5 oz. and 27.5 oz. weights.
  • WHAM! FIRE FLEX™ Mother Load: 12.5” barrel in 26 oz. and 27 oz. weights.

About Easton:

Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.