UCLA SOFTBALL RENEWS SPONSORSHIP DEAL WITH EASTON
UCLA Softball has renewed its sponsorship deal with Easton, extending the commitment through 2018
January 15, 2014
The UCLA Softball program has renewed its sponsorship deal with Easton, extending the commitment through the 2018 season.
“Easton Sports is incredibly proud to continue our long-standing relationship with the UCLA Softball program,” said Calin Thomas, Director of Sports Marketing for Easton. “UCLA Athletics and Easton Sports are built on foundations of innovation, tradition and excellence. Easton prides itself on high-performing products and sports engineering. We constantly strive to improve athlete’s performance levels. It is our goal to help the Bruins get to Oklahoma City year in and year out and add to the NCAA record of National Championships in Westwood.”
Easton, a longtime sponsor of the program and the title sponsor of UCLA Softball’s home ballpark, Easton Stadium, provides the teams with equipment such as bats, batting gloves, catcher’s equipment, batting helmets and fielding gloves. Serving as UCLA’s equipment sponsor during the softball team’s 2010 National Championship run, under the terms of the new deal, the Bruins will continue their exclusive use of Easton products on the diamond for years to come.
“UCLA Softball and Easton Sports have had a great relationship through many championship moments,” said UCLA head softball coach Kelly Inouye-Perez. “We look forward to creating more great memories with Easton.”
Easton Sports is a developer, manufacturer, marketer and distributor of baseball and softball equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the number one bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Sweden.